1. Keep your ears open to what users are saying about your brand
You probably already do this, but it’s no.1 as it is the most important thing you need to know every single day, every single minute.
Yes, your brand has a customer care team that handles customer queries on social media.
7. Build your content pipeline
Engage an outside content agency if it comes to it, but always have at least a week’s worth of content in your pipeline—just in case.
Speak to you soon,
Meg
x
You probably already do this, but it’s no.1 as it is the most important thing you need to know every single day, every single minute.
- It gives your day clear direction
- Gives you a clear path to what your social direction should be
- Watch over your social mentions to positive, on-brand conversations.
- Trend monitoring tools such as the ubiquitous Social Mention and others, or even keyword research tools will help you unearth insights about your social media marketing and the direction you need to take with it.
- You can work out what your customers respond best to
- With numbers and data you can work out where you’re going wrong and what you’re doing right
- Numbers, numbers, numbers—these make or break social media campaigns.
- Stay on top of your key social media metrics—reach, engagement metrics, new followers, CTRs to your site, advertising ROI, and the like
- Competition tracking and analysis is a crucial to-do item that every social media team must do, this will give you a heads up to what your competition are working towards and doing
- Tools like Rival IQ will help you do this, Equally important is to track the latest happenings and goings-on in your industry and respond to them via your social networks wherever relevant.
- Network with local businesses
- Social media managers who get carried away by the big picture do their brands a huge disservice. Stop and smell the flowers on behalf of your brand.
- Identify influencers from your social networks and reach out to them.
- Wish fans on their birthdays or career milestones through the profile data that you have access to, being part of social media for business is like buying into a family for a customer.
- Make this a part of your content calendar.
- Customer selfies
- By tagging your customer you prove the authenticity of the story. You also get the bonus of being visible across your customers’ social networks as well.
Yes, your brand has a customer care team that handles customer queries on social media.
7. Build your content pipeline
Engage an outside content agency if it comes to it, but always have at least a week’s worth of content in your pipeline—just in case.
- Get inside the mind of your customer and think about what they would want to see
Speak to you soon,
Meg
x